Heba Elawadi- Biography
Born in London in 1986, Heba grew up between Egypt and England, negotiating both cultural backdrops and diverse cultural styles with grace and ease. The world of fashion and design heavily influenced her formative years, thanks to family owned factories specialising in the manufacture of children's wear. As a result Heba began experimenting with art and design at a young age. Afforded free reign to test the limits of her own imagination, her fresh funky designs soon caught the eye of fashion trend-setters and industry professionals alike. Barely out of school, she was already in demand to style and create pieces for music videos. She grabbed the opportunity to further hone and refine her art, and by the tender of age 16 had landed herself a place in a prestigious university to study fashion design and marketing in the trend-setting capital of the world – London. And it was there that the feminine, flirty, sexy seeds of designer label 'Hebz' were sewn.

Hebz Philosophy
Moorish magic and Arabian dreams meld to create an exotic eclectic collection born of fashion designer Heba Elawadi's North African roots. 'Hebz' is a sartorial wonderland of flowing frocks, lush fabrics and vibrant and luxurious colours; the intricacy and aspiration of traditional pieces made modern. A collection that conjures up images of both La Vie Bohème and La Dolce Vita – clothes to feel free in, feel comfortable in, to feel alive in. Easy, breezy, willowy pieces that belong anywhere and everywhere; a collection that exudes confidence and speaks of inner peace, a collection that reminds you to be who you are.